For Azure consultancies and Microsoft MSPs

Meetings with IT leaders, vetted by an Azure architect

We book first meetings with CIOs and IT directors at mid-market companies. You pay only for meetings you accept.

Book a call How it works

Meeting brief

Illustrative sample
Company
Regional manufacturer, 420 employees, Ohio
Attendee
Director of IT
Trigger
Windows Server 2016 support ends Jan 12, 2027
Environment
VMware vSphere cluster, SQL Server 2016, on-prem file servers
Initiative
Decide between migrating to Azure and paying for extended updates before Q1 budget
  • Director level or above
  • Matches your profile
  • Initiative within 12 months
  • Attendance confirmed

Every meeting arrives with a brief like this, written after a 10-minute technical call.

AZ-305Certified Azure architect writes every email
30 yearsIn enterprise IT
$0Retainer during the pilot
48 hoursTo reject any meeting that misses the definition

Most agencies get paid whether or not you get pipeline

71% of MSPs name winning new customers as a top issue. Kaseya, 2026 Here is how Northstack is built differently.

Typical lead-gen agencyNorthstack
Who writes and qualifies Generalist callers working from a script An AZ-305 certified Azure architect
What you pay for A monthly retainer, meetings or not Only meetings that happen and that you accept
No-shows and poor fits Often counted toward the agreement No-shows replaced free; reject any meeting within 48 hours
Domains and data Held in the agency's accounts Registered to you from day one
Contract Minimum terms of 3 to 12 months 60-day pilot, then month to month
Reporting Activity counts: dials and emails sent Live: booked, held and accepted meetings, and cost per accepted meeting

How a meeting reaches your calendar

Four steps, agreed in writing before anything is sent.

  1. Define

    We agree what counts as a qualified meeting: title, company profile, active initiative, attendance.

    Week 1

  2. Build

    Sending domains and mailboxes are registered to you, then warmed for 30 days before any outreach.

    Weeks 1 to 4

  3. Reach

    Short, plain-text emails tied to real deadlines, sent in your name after you approve the copy.

    From week 5

  4. Vet

    A 10-minute technical call with each prospect, then a one-page brief before the meeting.

    Every meeting

Why IT leaders take the meeting now

Every campaign is built on a deadline or cost your prospects already face.

Windows Server 2016 support ends

Migrate, or pay for extended security updates.

SQL Server 2016 is out of support

Production databases now run without security updates. Microsoft

VMware licences leave Azure VMware Solution

Bring your own Broadcom licence, or re-platform. Techzine

2026

29% of cloud spend is wasted

Cost reviews are back on the agenda. Flexera State of the Cloud

Three founding partner places, no retainer

Founding pricing for the first three Microsoft partners who sign.

Founding partner pilot

$450per accepted meeting
  • $1,000 one-time setup: domains, mailboxes, lists
  • No retainer, no minimum
  • 60-day pilot, then month to month with 30 days' notice
  • No-shows replaced at no charge
Book a call

A good fit if you are

  • An Azure consultancy or Microsoft-focused MSP
  • 10 to 150 staff, in the US or Canada
  • Holding a Solutions Partner designation or certified Azure staff
  • Able to run the first call and close the deal yourselves
  • Selling projects or managed contracts worth $25k a year or more

Prices in USD. In return, founding partners agree to give an honest review and to discuss a case study when the pilot ends.

Built by an architect, not a call centre

I'm Imad Mzafar, an AZ-305 certified Azure architect with 30 years in enterprise IT.

Northstack exists because many Microsoft partners deliver excellent Azure work but struggle to get in front of the right IT leaders. The agencies they hire send generalists who cannot tell a real migration project from idle curiosity.

Every email we send is written by someone who knows what a landing zone, an extended security update and a VMware renewal mean to the person reading it. Every meeting is checked by the same person before it reaches you.

Questions partners ask

Anything else, ask on the call.

What counts as a qualified meeting?

All four must hold: the attendee is director level or above in IT, or C-level; the company matches the profile we agreed; they confirmed an active initiative or problem within the next 12 months; and they attend. The definition is written into your contract.

Whose name are the emails sent in?

Yours. Emails go out from sending domains registered to your company, never your main domain, and you approve every sequence before it starts.

Is this compliant with anti-spam law?

Every email identifies the sender and your company, includes a mailing address and a one-line opt-out, and unsubscribes are honoured across every campaign. We follow CAN-SPAM for US prospects and contact Canadian prospects only where CASL consent is documented.

How long until the first meeting?

New domains warm up for 30 days before any outreach. Your contract sets a date for the first qualified meeting, within 60 days of kickoff.

Do you work with AWS or Google Cloud partners?

No. Northstack works only with Microsoft partners, which keeps the targeting, the copy and the qualification specific.

Do you cold call or use LinkedIn automation?

No. We use email, plus a manual LinkedIn connection with prospects who have already replied.

See if your firm is a fit

A 15-minute call. We look at who you sell to and tell you honestly whether outbound will work for you.

Book a call